Communications, Positioning & Marketing

These services help companies position their technology products or services in the industry, especially within larger competitive trends. The services also include the development of key messages about company products and services; these are messages targeted at the investor community and the media. Special emphasis is placed upon differentiation, the development of quantitative value propositions, and the development and communication of sustainable business models.

We also assist companies with all flavors of internal communications. How, for example, is the technology organization perceived? What capabilities should be communicated to internal technology customers?

Communications basics guide our work here. Who is sending the message? What is the message? What impact is sought? How is the message sent? Who are the receivers of the message? What does the audience expect/need/want to hear? What is the communications context? What happens when the message is sent and received?